Central Mexico covers a vast region, from Guadalajara, Michoacán, Zacatecas, Guanajuato and Queretaro. This region is probably embodies what much of the world associates with Mexico: tequila, mariachi, colorful towns, and rich traditions (Coco, the movie would have been based of Pátzcuaro in Michoacán).
Guadalajara is the birthplace of both tequila and mariachi, with UNESCO-listed agave fields nearby. Michoacán offers the stunning Monarch Butterfly Reserve and unforgettable Day of the Dead celebrations in Pátzcuaro. Zacatecas, once a silver-mining hub, charms with its pink-stone architecture, cable car views, and even a nightclub inside a mine. Guanajuato dazzles with bright hillside houses, winding tunnels, and the world-famous Cervantino arts festival.
From authentic cuisine like birria and carnitas to artisan crafts, mountain landscapes and arid planes. You will probably get the most bang for your buck in this region.
Central Mexico
Central Mexico
Places to Visit
Guanajuato
A jewel of central Mexico, Guanajuato is a colorful colonial city tucked into the mountains. Known for its winding alleyways, underground roadways, and picture-perfect plazas, it’s one of the most charming cities in Mexico to explore on foot. Highlights include the Juárez Theater, the Callejón del Beso (Alley of the Kiss), and the vibrant Mercado Hidalgo. Do the night alley tour for a fun evening!
Guadalajara
Often called the cultural capital of western Mexico, Guadalajara is the birthplace of both mariachi and tequila. Key sights include the grand Guadalajara Cathedral, Hospicio Cabañas (a UNESCO site with murals by Orozco), and the lively Tlaquepaque neighborhood for artisan shops and workshops. In recent years, Guadalajara has become an amazing food destination with incredible new restaurants opening their doors.
Tequila
Just under an hour from Guadalajara, the town of Tequila is the birthplace of Mexico’s most famous spirit. Surrounded by fields of blue agave, it’s a perfect day trip or overnight stay. You can visit working distilleries such as José Cuervo or Sauza for guided tours, tastings, and to learn about the production process. The town itself is beautiful, stroll the central plaza, sample local dishes, and try a cantarito - a refreshing tequila-based cocktail served in a clay cup.
San Miguel de Allende
One of Mexico’s most famous colonial cities, San Miguel de Allende is full of cobblestone streets, terracota red facades, and baroque churches. It’s known for its thriving arts scene, boutique hotels, and rooftop terraces with views of the iconic pink Parroquia de San Miguel Arcángel. Evenings are especially magical here, with live music in the plazas and a vibrant but relaxed atmosphere. A stay of 2–3 days is perfect to soak up its charm.
Monarch Butterfly Reserves
Around the end of March, you’ll be there for one of nature’s most extraordinary spectacles: the monarch butterfly migration. Every year, millions of monarchs travel thousands of miles from Canada to the forests of Michoacán. The reserves, such as El Rosario and Sierra Chincua. Hiking into the sanctuaries to see entire trees covered in butterflies is an unforgettable experience. Since the butterflies begin their northward migration in March, this is the last chance of the season to witness them in huge numbers. Pairing this trip with a visit to the charming town of Pátzcuaro or Lake Zirahuén makes for a memorable adventure.